Marketing

Advertising is emotional. I learned this early on in my linguistics studies. What applies to all English translations is doubly important here – a one-to-one translation is rarely enough.

The message needs to speak to your customers‘ emotions, and this is only possible if the translator completely understands the original text with all its cultural nuances. This is where I come in as an English marketing translator, converting the essence of your advertising into a convincing message for both for the British and the North American market, all the while ensuring your brand’s voice stays intact.

After several years of close collaboration with a marketing expert from the USA, I now adapt my advertising texts for readers in both the UK and North America.

Which industries require frequent marketing translations?

You’ll often find English marketing translations in the tourism industry, for software localisation, in business communication as well as for museums and print media. In these sectors, it’s absolutely essential to adapt these texts to specific nuanced cultural differences with the help of a language expert.