Website & software localisation

For companies that want to grow internationally

Especially for small companies, their own website is the most important point of contact for potential customers. If you are taking the step into the international market, your site should also look professional and appealing in English – and not look like a rushed job by a colleague who happens to speak English well enough.

When expanding abroad software and apps as well as audiovisual content and explanatory videos also need to be adapted in terms of language when expanding abroad. Precision, functionality, clarity and consistency make all the difference here. I can professionally localise your website and software into English while maintaining an optimum user experience.

Localisation – the true art of creative translation

The linguistic and stylistic quality of localised content is particularly important to me – from both a professional and an academic perspective: In 2019, I researched the translation of advertising in great detail.¹ In my research, I demonstrated that despite their flawless grammar, many localised websites are grammatically correct, they still have many linguistic pitfalls. In the best cases, the website texts sounded unnatural, not genuine, and resulted in a disrupted reading flow, and in the worst cases, the texts had the opposite effect of the originals, sounding unprofessional or off-putting to the reader. For companies that are trying to break into international markets, this can be a major difficulty, particularly in the case of English website localisations intended for international target groups who may not have in-depth knowledge of English.

This is why localisation requires far more than language skills – it needs linguistic sensitivity, cultural awareness and a great deal of creativity. As a trained linguist with in-depth expertise in advertising language and transcreation, you won’t just get ‘correct’ translations, but content that sounds just as convincing in English as the original German, Spanish or French copy.

¹ (Miles: 2019) The translation of online advertising using the example of linguistic means of phatic communication. Universität Potsdam: Potsdam, Germany